How to use a FeedBurner


How to use a FeedBurner

How to use a FeedBurner

Wikimedia describes the FeedBurner as follows,

"A Feedburner is a web feed management provider that provides custom RSS feeds and management tools to Bloggers, podcasters and other web-based content publishers." There was always the question of which feed format a publisher should use and the opinion has been divided. Moreover, it does not seem that there would be any consolidation towards a single standard. FeedBurner helps publishers avoid this quandary with the Smart Feed service, which makes any feed format readable on any subscriber device.

Users can manage their feed and track the usage of their subscribers by using the Feedburner service. It not only serves as a very effective advertising system but also gives you the option to generate revenue from it by allowing you to monetise your feed with Google Adsense ads. Given below are step-by-step instructions on how to create a FeedBurner feed for your Blog using the Google FeedBurner.

Google has taken over and so if you have a Gmail account you can directly sign in to your account and create a FeedBurner for your Blog in three easy steps. It's all for free. If you don't have a Google account then creating one is easy. The Google FeedBurner is available at this link:

Step 1. Create a Feed

Log in to the FeedBurner account using your Gmail ID and password. You will be taken to the "My Feeds" Page where you will be asked to "Burn a feed right this instant" with an empty yellow rectangular box below it. Copy / paste your Blog address (e.g. into this box as shown. This page will list all the feeds that you have created.

Click on the "Next" button to continue to the next step. A new window will open that asks you to "Identify Feed Source". In this case (Blogger), there are two feed sources found, Atom and RSS. Anyone will serve the purpose. Once you have selected your choice, click on the "Next" button.

Now, all you have to do is. to burn your feed in the next step. Give the teed the appropriate title and feed address (automatically done so by the FeedBurner, so no need to bother). When you are done, click on the "N ext" button and finish burning the feed.

Congrats, your FeedBurner feed is now live and you have successfully completed Step 1.

In Step 2, you may consider adding additional free FeedBurner Stats options for a more richly detailed view of your feed readership (Optional).  

Step 2. Enhance your Stats

In Step 2 you are given an option to enhance your FeedBurner stats which automatically measures the general traffic level for your feed. You can also consider additional options that will help you to get an insight into how much your audience is engaged with your content.

With FeedBurner Stats you can automatically track:

·          Readership - What feed readers people are using

·<span style="\"font-size:" 7pt;="" font-family:="" \'times="" new="" roman\';\"="">         </span><!--{cke_protected}%3C!%2D%2D%5Bendif%5D%2D%2D%3E--><span lang="\"EN-US\"">Uncommon Uses - Other services and sites using your feed </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">There are some additional options also provided that you can track; the click through rate, item enclosure downloads for podcasts and more options. If you want any of them, just check the box in front of it and click the "Next" button. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\""> </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">In the initial setup it is best to just stick to the basics and not waste much time on tweaking your feed, i.e. as long as your feed is showing it is enough. As mentioned above, basic tracking will give you the initial information that you need, that is, how much traffic is coming to your Blog and the number of subscribers to your feed. </span></p> <p class="\"MsoNormal\""> <b><span lang="\"EN-US\"">Step 3. Methods of Distributing your Feeds. <o:p></o:p></span></b></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">Now that your feed is ready, the next step is to distribute it to the world. You will now need to integrate your feed depending upon which platform (e.g. Blogger, Wordpress, Type Pad, Myspace, etc.) you use to publish your Blog. Some of the most popular platforms are listed with links to the most important features. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">There are 5 tabs on top that help you to optimise your feed for the maximum benefit, namely "Analyse", "Optimise", "Publicise", "Monetise", and "Troubleshooting". You can come back to the first and second tab at a later time when you are well established and have time to spare for tweaking things and researching more into ways to optimize your feed. At this juncture, when you are just setting up, it's enough to just publicize your feed and monetize it. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">Click on the third tab "Publicize" and a new page opens. On the left navigation panel, right on top is the link to create the "Headline Animator". Click on this link and a new window opens. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">Here you can create and customize an animated banner that shows and cycles the five most recent items on your feed. It is the easiest and most effective way to promote your Blog and its content anywhere that you can place HTML. (Websites, comments, Blogs, forums, e-mails, etc.) </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">All the columns are automatically filled in, so there is no need to bother with any details, except for minor adjustments like deciding the colour themes or the width and height of the animator. You can also adjust the font size and the format in which you want the date to appear. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">A preview of the animator can be seen at the bottom of the same page. Here you can click and drag the headline, date and title the way you want them to appear. When you are ready, click the "Activate" button. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">You are then taken to a new window where you have the option to add the feed directly to the website or page you want (e.g. Myspace, Type Pad, Blogger Blog, Email Signature, etc.). When you choose one of these another window opens giving you step by step instructions on how to embed your feed in that website. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">If you want the banner to be added to anyone of these options directly then choose that option and click "Next". Otherwise, just choose the last option "Other (Just gimme the code)" and click "Next" button.</span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\""> </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">A new window opens that will have the HTML code, which you can copy / paste manually to any of the Blogs, or sites that can support the HTML code. The best thing to do is to copy the code and store it in a notepad on your computer for future use, and from where it can easily be accessed at any point of time to place it wherever you want. Click on the "Save" button below. </span></p> <p class="\"MsoNormal\""> <b><span lang="\"EN-US\"">Monetise your Feeds <o:p></o:p></span></b></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">Feeds also can be monetized and if you are having them you can use the Google AdSense program for feeds. To monetise your feeds, click on the fourth tab at the top that says "Monetise" and configure the ads by activating the Google AdSense for feeds and choosing the options that control how these ads are displayed in your feed. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">You will see a box with the Google AdSense Logo in it followed by some text about how to get Ads for your feed. See </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">Follow the instructions given in the box by clicking on the "sign in to AdSense" link. Once you have added the feed to AdSense, click on "save" button and log out. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">Your feed is now monetised and ready. The Google ads will start appearing in your feed after about 10 minutes. </span></p> <p class="\"MsoNormal\""> <b><span lang="\"EN-US\"">Ping your FeedBurner <o:p></o:p></span></b></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">In order to make sure that your feed is active and connected to your Blog, you can use the Ping Feedburner link; "Ping" that you will see at the bottom of each page. Click on the link to open a new window. </span></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">Now, just enter your Blog address in the yellow box provided and click the "Ping FeedBurner" button. This step ensures that your feed is updated immediately and you don't have to wait for the 30-minute interval. </span></p> <p class="\"MsoNormal\""> <b><span lang="\"EN-US\"">Widgets <o:p></o:p></span></b></p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">Apart from the RSS Feed, there are several other tools available on the web that can be effectively used to promote your Blog and its content to the public. Widgets are similar to a FeedBurner and work on the same principle. Where the FeedBurner feed is the upper one and the lower image is that of a widget serving the same purpose. Like the FeedBurner feed, the widgets can be embedded in your Blogs, comments and revenue sharing websites. </span></p> <p>  </p> <p class="\"MsoNormal\""> <span lang="\"EN-US\"">A widget is a graphical illustration of the contents of your Blog or website which can also show images along with the most recently posted content, using flash. There are many websites that offer free widgets for your Blog or website and they are also very easy to create. One of the most popular website for free widgets is provided by where you can create and customize your widget as per your preferences. Register on the site for a free account and you should be able to create a widget similar to that shown. The process is very simple and does not need any elaboration. </span></p><p></p>

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